In June of 1969, patrons and supporters of the Stonewall Inn in New York City. While the issue of brands getting involved in social issues is still up in the air, it’s always nice to see an agency putting aside the usual task of making creative that sells stuff and instead doing work that helps people and stands up for human rights. Lesbian, Gay, Bisexual and Transgender Pride Month (LGBT Pride Month) is.
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This is an awesome example of an advertising agency doing creative work for a good cause. The 51st annual Pride Parade in the Big Apple was a virtual celebration for the second year in a row Sunday - bringing a renewed focus to black members of the LBGTQIA+ community. Widely known as Lady Phyll partly due to her decision to reject an MBE in the New Year’s Honours’ list to protest Britain’s role in formulating anti-2SLGBTQ+ penal codes across its empire she is also the executive director of Kaleidoscope Trust, an organisation working to uphold. Users are encouraged to go to now and preload their #virtualpride tweet for the live event to ensure the virtual streets of Moscow are as packed as those in NYC. Phyll Opoku-Gyimah is the nucleus of the award-winning celebration and protest that is UK Black Pride. These tweets will appear in voice-bubbles during the virtual parade on the route’s sidelines, allowing users to “virtually” attend the parade as spectators. M&C Saatchi is also aggregating tweets of support with the hashtag #virtualpride. There was no shortage of celebration as thousands of spectators showed up for the 43rd annual Gay Pride Parade in New York City in 2012. NYC Pride Fest includes events through June 30th, culminating in the most exciting parade of the year There are always a multitude of events, so make sure to visit the official Pride Week website. The Moscow virtual parade, which gets around Russia’s discriminatory laws, will take place on using a special geolocation app that will show the virtual Moscow parade following the steps taken in the actually New York parade. Arts & Attractions NYC LGBT Pride Fest & March. “We believe that LBGTQ rights are basic human rights and should be supported by everyone, regardless of their gender identity or orientation.”
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“When we opened this office, we made ourselves a promise that one of the things we would do was apply our creative and strategic thinking not just to business, but to causes we felt strongly about,” said Pierre Lipton, chief creative officer at M&C Saatchi.